• Three Basic Advice for College Students

    College life seems all fun and games until you start living it. We all were so excited to begin our college days, but it’s not a bed of roses. Although this period of life has an essence and charm which attaches uncountable memories to your life, but on the other hand, if you are not prepared for the obstacles that come with it, you might end up with some bad memories as well.

    The most common problem among college students in the UK is assignments. Professors try to make students fast-paced and assign them different assignments with short deadlines. In such circumstances, the student is unable to enjoy his college life as he has a lot of assignments to complete already. But remember the excitement and expressions of joy you had when you entered college life? We can bring that back to you.

    Yes! You can order our premium quality assignment writing help UK, and we will take care of your assignments. Meanwhile, you are free to chill out with your buddies, socialize and make everlasting memories.
    However, here are a few pieces of advice that will help you throughout your academic journey:

    1. Explore the Topics of Your Interest and Delve In
      Education has no limits. Experts say that education that does not motivate you to read a book out of your syllabus isn’t worth it. It means that we all should read and learn, keeping our academic goals aside. Education is not merely a piece of degree, but what you know and understand. It elevates your personality and grooms it like nothing else.
      So, while you are in college, try to make the most of it. You are there to learn, play and have the best time of your life. It isn’t necessary to hook around a specific field of education. If you are a social science student and a book or a documentary from space sciences is catching your interest, delve into it until your curiosity about the subject ends. Don’t limit yourself. Free yourself from these shackles and think out of the box. It’s where your creativity and success lies.
    2. Schedule Your Productive Hours
      Did you know there are specific hours in which our productivity and creativity level rises? Not everyone is a morning person, and this might be the reason behind why we usually see some sleepy and tired faces in the morning school assemblies. Try to evaluate yourself and find out your productive hours. Some people are too productive at nights while others prefer working in the evenings. Regardless of the time, find out when your creative juices start to flow and work accordingly.
      It is very important to be productive throughout your academic life because professors merely show any leniency while assigning assignments and other tasks. Try to schedule your learning time according to the hours you are most productive in, and it will be better to do this at the earliest. Meanwhile, you can spend your remaining time hanging out with friends, socializing, exercising or whatever suits your mood. Even if you are productive at midnight, don’t shy away from the late hours; embrace it!
    3. Regular Breaks Are Necessary
      Being a student, you must realize that you need breaks. We understand how passionate you are about your degree, and you don’t want to stop. But it can affect your mental peace. Most of the students fall prey to academic burnout while chasing their short deadlines and turn themselves into robots. Don’t let that happen to you. You can have a good academic life and a wholesome social life at the same time. All you have to do is to take regular breaks from your routine life.
      Even if you are a job-oriented student, look closely at your calendar. There must be some free time, if not days; hours will work out too, as they say, “Something is better than nothing.” Hit the road, go for a walk with your friends or family and plan some recreational activities. It will revive your soul, and a fresh version of you will return back to your college and job.
      So, try managing your time as it’s the key to success. Take regular breaks, be productive throughout your college life and try to learn more every day.
  • Guide: How to Write Your Marketing Plan

    Have you just started an online business? Do you know what a marketing plan is? Look – you can’t go blindly into this thing; there are several key steps that you need to follow before venturing into an online business and writing down a marketing plan is one of them.

    Why is it important, you’d ask? Firstly, it helps in many aspects of your business and keeps your priorities straight. It will not only help you place and promote your product or service in the marketplace but it will also ensure that you achieve every strived goal and hit the right targets.

    Of course, not everything will be handed to you on a plate; you would have to do your share of research, invest time and be committed to this task. In the end, writing a marketing plan will be rewarding, teach you valuable lessons and contribute significantly to your success.

    Importance of a Marketing Plan

    • Writing a marketing plan will give you a chance to not just identify your targeted audience but it will also help you understand your product and service so that you will be able to meet your needs.
    • It will help you figure out who your competitor is and aid you in recognizing their strengths and weaknesses.
    • By writing a marketing plan, you’ll be able to position your brand and products strongly in front of your competitors.
    • It will help you set specific goals that you’ll also be able to measure and compare.
    • And lastly, you will be able to map out a strategy that will help you reach your targeted audience in a much effective way, with stronger and more appealing messages and tools for conversions.
    If you wish to write a marketing plan for your next business endeavour, make sure that you follow the following steps.

    Study the Industry Structure

    Figure out how your industry works; this includes associations, statistics and career benchmarks. It is vital to understand how your industry operates with other industries, its affiliates, etc.

    You can start by asking the following questions: Is there potential? Is the industry comparatively large? Are there any factors that might influence the nature of this industry you operate in? What about its position overseas? Do you think it helps in making large profits? Who are the leading champions in this industry? What about the size of the market shares that these big names hold?

    Conduct Market Research

    Like we said earlier, it’s crucial to conduct market research. You need to collect and organize information related to your target market. It’s absolutely critical that you identify consumer needs and understand where exactly your business fit in the picture.

    As a businessperson, you need to work out how to fit your product into the market; where should you position your product or service?

    You may start with simple questions. Do you know who your targeted audience is? Do you know their personality and needs? Can your product help them? Can your product help them better than the product your competitors are selling?

    Define Customer Profiles

    After conducting thorough research, you would have a proper customer profile in your mind. This is a significant piece of information as you’d know who exactly you’re catering to. In order to establish your market, you need to determine the needs of your customers.

    Like, if you’re selling a shampoo, do your customers have trouble with dandruff or do they have a problem with frizzy hair? Depending on their problem, you’ll figure out their needs and how to meet them.

    Think of it this way: your potential customer needs to have a gender, age, preference, income, family size, location, and dislikes. Now tailor your marketing plan accordingly.

    Conduct a SWOT analysis

    Now you have to understand your own product. By applying SWOT analysis, you’ll be better equipped to understand your weaknesses and strengths. You will analyze the product or service objectively so that your business could improve.

    Furthermore, this step will also allow you to identify your opportunities and threats. You can’t go blind because it will impact your business. And also, it’s significant that you identify your strengths as they’ll open up more venues and success for you.

    Study the Competition

    Your threats are external and internal, and they are direct and indirect. There will be businesses out there who sell the same product as you and some who sell products that are going to be substituted for your product. You also need to be aware of your benefits and those provided by the competition.
    Once you’ve established that, you’ll be able to determine how to beat them. Thus, figure out how your competitors compete in the market, how they interact with their customers, and how they sell their products.

    Set Your Objectives

    Of course, you will be clueless and lose track of goals if you don’t set business objectives. Decide your long-term plans and goals along with short-term goals and plans. This is the only way you can expand your business and make it profitable.

    Outline Your Marketing Strategies

    Now that you know who your competition, potential customers are and what their needs are, it’s time for you to outline your marketing strategies. Think of all the goals – long-term and short-term – and put your ideas on paper.

    Make sure that your strategy is aligned with your goals and values, they should also meet the needs and wants of your customers, and they should also help you beat your competition.

    Set Your Marketing Budget

    Of course, everything will go in the trash if you don’t establish a marketing budget for your product. You have to calculate all the money that is needed to run the campaign and meet advertising objectives. Be aware – promotions are expensive and so you have to make every move smartly.

    Hope you now understand how to write a marketing plan. Now, if ever there’s a service, like professional assignment help, or even a product, you won’t have a problem marketing it to potential customers.

  • The Major Leadership Theories of Leadership

    Thousands of researches have been conducted on leadership as their results are implemented in organizational setups regularly. When students are studying Group Dynamics, they study this topic comprehensively. It is observed that many theories are similar in content because of which they get confused. Due to this reason, they often acquire cheap assignment writing service from an authentic service.

    To give clarity on different leadership theories, below is a basic outline of major leadership theory.

    Great Man Theories

    There’s a school of thought that claims that all leaders are born. This idea certifies that leaders are simply born with inherent charisma, confidence, charm, and intelligence. Hence, in a way, this notion asserts that leaders cannot be made so if you thought that you could work on your social skills and enhance intelligence to become a great leader, then you can’t. This theory is, in fact, against the idea of cultivation.

    According to this point of view, you are born with certain characteristics that are visible in every great leader. You can refine them, but you can’t properly cultivate them from scratch. Great Man theory can also be somewhat sexist in nature because it usually implies that men turn out to be great leader as they are born with these characteristics. For example, leadership in the military is primarily a male specified job. Any person with a wider perspective and basic knowledge about the world would know that this is wrong. Women are as capable as men and they too can lead with integrity and charm.

    This point can be combated with one word: nurturance. Women are inherently nurturing and that is an essential trait demanded from a leader. When you compare the pros and cons of nurturance and the ability lacking in men, it clearly hints that women make better leaders – proving Great Man Theory to be faulty.

    Trait Theories

    Trait theory walks on the land Great Man theories built. Basically, it derives from the idea that great leaders are born. However, it sticks with simply the idea that certain traits are present in people that make them better in leadership positions. It doesn’t speak much about the fact that you can’t cultivate or transform into a better leader by incorporating those abilities and traits.

    Hence, if you’re confident, intelligent, and good with decision making, you’d make a great leader. Other traits that are highly appreciated in leaders is honesty, vulnerability, active listening, and assertiveness. However, this is also a flaw as trait theory doesn’t give a conclusive list of traits that can be found in good leaders. But you can say that this research is credible as results have approved certain personality traits to be associated with good leadership.

    Contingency Theories

    This theory provokes that no one way is the correct way to deal with every situation. As a leader, you have to make certain decisions that may not appeal in other situations. Hence, the ability to see the entire picture and understand the value of every variable in place is essential. Not all situations are the same and if a person in power looks at everything in black and white, then they may not work well as leaders.

    So, according to this theory, all great leaders have the ability to understand the needs of the followers. They can assess the situation and take necessary actions, even if they don’t match with the primary values and goals.

    Situational Theories

    Situational leadership theory is similar to Contingency theory. Again, the different variables present in a situation are given the prime importance. This theory actually demands different styles of leadership and the best one is able to adjust in several unique types of environments. Sometimes leniency is required and sometimes authoritarian style is imperative – and they work well in every situation.

    Another critical characteristic of this style is the decision making ability. The person in leadership should be sharp and have an objective perspective on things. An open mind is needed, otherwise you can’t make successful decisions.

    Behavioral Theories

    In behavioral theories, the emphasis is given to actions instead of traits and qualities. According to this theory, what you do when you’re put in a difficult situation is important. Hence, you can say that this theory is the opposite of the Great Man Theory or Trait theory because it claims that you can cultivate or acquire certain skills and traits when you’re put into the environment. You act according to the situation. Therefore, anybody has the potential to be a great leader as per the Behavioural theory.

    Participative Theories

    In participative theory, the leader takes the contribution of other team members into account. Therefore, they would actually encourage the followers and team members to be active and give valuable input. This gives the impression that the leader would have no problem and they wouldn’t assert their power onto everyone just to prove who the boss is. They’re comfortable in their skin and don’t mind when someone else gives a better solution than them.

    Management Theories

    According to management theories, leadership is constituted of rewards and punishments. The rules are simple, the manager or the person in power will reward the subordinate if they do well in the task and they will punish the subordinate if the performance is below expectations. This specific theory works tremendously in the world of business because that’s where things are mostly short term and immediate. In other domains, things take time and are strategic so no immediate response is ever mandated.

    Relationship Theories

    Relationship theory is also known as transformation leadership. In this form of leadership, the followers and leaders are working with a common goal in mind and the goal is given priority and it determines the form of relationship between the two. This is often considered to be the best style of leadership because followers reach their full potential as they’re now working on something that is equally important to them.


    Thus, it can be established that there are eight major leadership theories and transformation theory is considered the most effective.

  • The Best Online Therapy Programs For 2021

    Due to the pandemic, people are forced to stay indoors and limit their social engagements. This has given rise to many problems like anxiety, depression, work-related stress and financial troubles etc. These factors are huge contributors to poor mental health.

    As a result, people have become dependent on therapy and counseling. However, the problem is that there’s already a taboo attached to therapy and now because of COVID-19, psychologists are offering online sessions which has imbued more distrust with the profession.

    But if you can take assignment writing services online, why can’t you take therapy to fix actual problems? Therapy is the need of the hour as people are afraid and anxious about the uncertain. Nobody is ever prepared to deal with a pandemic.  Hence, by acquiring a couple of sessions online, you can learn and adopt certain tools and skills that might help you during a bad episode.

    It makes sense if the thought of being vulnerable to a screen makes you uncomfortable, but think of it this way: Behind the laptop screen is a person just like you who is ready to offer assistance. And when you’re drowning, you take the first lifeboat that offers aid.

    Below a list of the best online therapy programs for you. It comprises therapists who’re decent and LGBTQ+ friendly. Hence, don’t worry and simply follow the instructions to get rid of anxiety!


    Michael Phelps is actually a spokesperson for this app and has certified that Talkspace has provided assistance to over one million people. He has talked about the impact of this app on his life and how it has made him stronger, mentally and emotionally. It is a fairly easy app to use: Sign up and you’ll be connected to the most apt therapist – someone who can help you with your needs.

    You can work with the same therapist throughout the course of treatment, and if you don’t find it effective, you’ll always have the option of changing the therapist. You can communicate with the help of text, audio notes or video messaging. This app is quite easy to navigate and you get regular feedback from the therapist so that you know where you stand as far as progress is concerned.

    However, there are some cons to this app as well. For example, the therapists aren’t always available to offer live appointments. Furthermore, the process of getting you connected to a qualified therapist might take days. And another thing that could be problematic is that this app doesn’t provide free trials. So, you can truly test and see whether or not the app is right for you.


    Whether you need help from a professional therapist or a social worker or simply an educational psychologist, this app is perfect for you. You can sign up on this app using any name that you like – this makes it easier as not many people are comfortable revealing their identity.

    Hence, whether you’ve experienced a life altering transition or you need career advice, sign up on this app now! What makes BetterHelp superior is the fact that some therapists encourage clients to take live sessions. They provide worksheets, homework, and proper feedback to the clients. The process is explained in simple words so that anyone can feel comfortable and comprehend the process easily. Contact with the customer care is possible in case of any queries.

    However, like every coin, the flipside to this app is that many clients feel the responses are generic and not personalized enough. Furthermore, people often find the homework to be exhausting and ineffective. Also, when you sign up, you’ll be asked to fill a questionnaire describing the problem. On the basis of those answers, you’ll be connected to a therapist. This can often be an uncomfortable process and you may not always like the therapist in contact.


    This app is perfect for couple who might be having a rough time during this pandemic. It’s possible that you might be spending a lot of time together for the first time in years and you don’t really like the person anymore as the dynamics have shifted. These are minor roadblocks that can be fixed by taking couple’s therapy. You can sign up on this app and take consultation for various problems like infidelity and communication errors. This platform is quite flexible for these times and especially if you’re not living under the same roof. Both of you join the session together while being geographically separated.

    You won’t be charged additional fees for treating two individuals as you’ll be treated as one couple. Furthermore, the app is quite easy to use so if you’re not efficient with technology, no worries! The hired therapists are well-versed with couple’s issues and know exactly what needs to be done. However, you’ll be connected without any human connect and through an automated process. This can make things a bit superficial. In addition to this, there’s no free trail offered to test whether or not this app is for you.

    Teen Counseling

    The transition from a kid to teenager and from adolescents to adulthood is very complicated. These times are critical where you make the most and live your life uninhibitedly. Family pressure, work stress, academic distress, relationship issues, and identity problems are some of the most obvious stressors that might require attention from a professional. Hence, by seeking help from this app, you can make your own life easier and productive.

    Teen Counseling is perfect if you want to find a quick solution for an emotional problem or need career advice that sticks. Furthermore, there are plenty of options to get connected to the most qualified therapist. There are live sessions, you can chat through messaging and even leave voice notes. Although the actual price depends on the treatment plan, but usually it is considered cost effective and feasible.


    Thus, it can be established that online therapy is actually an effective way to deal with mental health issues, and during a pandemic, it’s probably the best solution from the limited choices available.


  • How Do You Formulate A Research Question?

    Nothing strikes fear in the hearts of students than being asked to write a lengthy research paper or dissertation. If you are familiar with a research report, you would not only acknowledge how difficult it is to articulate and compile it, but also how significantly it affects your GPA and overall grade. That’s the reason why students not only strive to complete it, but also want to ace it to guarantee the chance of achieving good grades.

    When it comes to writing such assignments, students find it really hard to even start working on it. They wrestle with thousands of ideas for days and still aren’t able to gather around one topic for research. But why?

    Why is finding a research topic, so difficult? Well, this is because it’s much more complicated than the usual coursework or assignments as it implies more effort and in-depth research skills.

    Students are required to come up with well-articulated research questions before diving into the dynamics of a research project. It is the most important aspect of a research project, as almost every research activity, including data collection and methodologies, revolves around it.

    What is a research question?

    The research question is a principal question for which the rest of your project, seeks answers. It centralizes all your research work. In simpler terms, it is the problem that you are trying to solve through different research approaches.

    Drafting a research question is the most important part and probably the first thing you’re required to do, before getting on with the research project. Research questions are cyclical, meaning new questions arise as you go along answering, progressing and discovering one research question.

    The phrases “research question” and “research problem” are often used for similar purposes. In research terminologies, many research questions can emerge from a single problem. The questions are made to explore and inquire about various aspects of the same problem, attempting to solve the broad research problem.

    For example, why are customers reluctant to complete their online purchases? Why is online purchasing declining? Research questions are a tool to solve a specific problem.

    Why are research questions important?

    As we have mentioned above, research questions centralizes research activities and lead the process in a specific direction. Constructing a well-thought out research question means that you have a specific goal to study and achieve.

    1. It sets the scope
    The research question indicates a problem, situation and a goal, you’re striving to achieve and resolve. It narrows down the research scope and stops you from getting off track throughout the research process. Without declaring a research question at the beginning, there is a high chance of deviating from the goal and you may end up spending hours on irrelevant sources and with the results that are irrelevant from the main objective.

    The research field is generally broad and vague. Research questions help you to narrow down the scope and strictly confine to the specified objective.

    2. It’s the foundation of the research process

    A research project is like constructing a building. The data you collect is the pillar and the hypothesis that leads to a data collection approach is the foundation. So, what’s the research question? It’s the base beneath the foundation. Hence, it’s almost everything that a research project is established on.
    Without a specific question, you can’t construct a hypothesis and without a hypothesis, you don’t get a research approach. Therefore, a research question sets up the base of a research project that guides you what and how to study.

    3. It links your work to the goals and actions

    Declaring a research question at the beginning of the report reduces the risk of deviating from the actual goal and objectives. You would know what it is to work and study about. Research is usually carried to assess or seek answers to a relevant question, and specifying that question helps readers to understand the basis of the research report. It reduces ambiguity and leads you to accurate outcomes and results at the end of the process.

    Q. What are the steps to formulate a strong research question?

    A research question must include a concern or issue you’re going to work on. You must identify what exactly you are seeking answers to in this project. You must ensure whether or not, the question is answerable. There are two steps to construct a strong research question for your research.

    1. Observe and analyze

    Researchers are required to analyze the selected topic thoroughly. Identify the problems and concerns surrounding a specific topic and priorities which aspect needs utmost attention. For that matter, students are advised to do some initial investigation to narrow down the relevant areas that are worth investigating further.

    Sometimes, a small-scale initial research is essential to better understand different dynamics and aspects of the selected topic. From the business research perspective, a small-scale assessment helps to understand the business context and its needs and ensures that the research question addresses the most critical problem.

    For an accurate research question, researchers can review previously established literature, conduct informal interviews or brief discussion with the concerned business holder.

    For example, a sales manager of a footwear company approaches a research team with a problem of declining sales with unknown cause. She hands them the company’s sales records, progress reports and all the relevant data that are required to conduct the research. The research team then begins to explore by asking questions within the company and relevant stakeholders to analyze the question.

    2. Review the key factors and align them into one research question

    Researchers are required to define and assess the influencing factors that are involved in their study. It may be economical, geographical or social factors that are causing the problem at hand.

    After analyzing the concern factors, the next step is to priorities the most influencing factor and align them into a single research question. You should be able to define what answers you’re seeking from this project and what would be the expected outcomes. Research questions should be clear and precise. Vague research questions are difficult to execute, as it requires broader approaches and data samples to acquire results.

    If you’re still facing any confusions with your research project, feel free to seek professional assignment help from our amazing assignment writers. We are happy to help.

  • How To Write A Case Study

    The term “case study” elicits different responses from law, finance and business students. Some seek professional help to get this project done by experts, while others spend hours thinking of ways to skip the task entirely.

    No matter how hard you try to avoid it, case studies are inevitable and have a high weightage in the student’s overall grades. Many law and business studies involve the completion of case studies, especially for research purposes. So, instead of investing hours to avoid it, why not look for ways to tackle the task efficiently?

    Though, writing a case study looks easy at the beginning, but as soon as the student gets on with it, they soon realise that it’s not as easy as it may sound. There are a lot of complications and technicalities involved in this task.

    You are not only required to build up a strong report, but also critically analyse and demonstrate deeper insights of a particular case at hand. Not only this, students should be familiar with defined rules and formatting styles in order to create an accurate case study piece.

    What is a case study?

    A case study is a part of coursework based on the in-depth analysis of a problem from which possible solutions can be drawn and executed. Case studies are usually built on real-life incidents, products or subjects, but can also vary in different situations and terms concerning the needs of the given topic or field. To excel in this task, students are required to carry an in-depth analysis of a specific problem and come up with possible solutions to tackle the issue.

    Students are required to write a case study report on one of the following kinds:

    1. Illustrative

    Illustrative case studies aim to enlighten and inform the readers about a specific case that they otherwise don’t know about. It does not include the author’s opinions or any sort of recommendations.

    2. Critical Instance

    These studies are carried out for criticising generalised beliefs and perceptions. Students are required to carry cause-and-effect analysis of a particular case and draw opinions.

    3. Exploratory (Pilot)

    This kind of case studies are usually carried out as a short-scale research to identify the influencing factors of a given problem. Such studies are useful to identify the areas that need further investigation, problems that require the utmost attention and what data collection approach should be effective for a relevant research problem.

    4. Cumulative
    The purpose of cumulative case study is to draw conclusions and future research recommendations from previously established theories, literatures or phenomena.

    Essential steps of writing a case study

    Though, the process of writing a case study is almost similar to other research projects, like researching, writing and editing. But there are a lot of specifics that students should consider while beginning writing it. So, make sure to follow the following steps in order to create a strong case study report.

    Step#1 Research

    Research is the most important and fundamental part of case study writing. There is a lot of information and research material you need to have in-hand before diving into the writing stage. Here’s how you can do this:

    ● Choose a specific case that is relevant to your topic/ field. It can be a problem, company, product or a subject. If your instructor did not assign you any case, then you have a freedom to choose the topic you’re interested in and curious about.
    ● Select methods and approaches you’re going to adopt for data collection.
    ● Collect existing research materials and literature concerning the same subject of your research.
    ● Gather relevant resources like research papers, articles, newspaper archives and reports.
    ● Make sure the collected sources are authentic and credible.
    ● Collect enough information to explore various aspects of the problem. Make sure you have opposing arguments and evidence to avoid being biased.

    Step# 2 Formulating

    After collecting all the required data and information, the next step is to start writing the first draft of your case study. Like any other coursework, case study report also follows the same outline based on introduction, followed by body paragraphs and ends with a conclusion. The structure of a case study report is as follows:


    A case study should include an abstract paragraph at the beginning of the report. It is basically a brief summary of all the collected data, research, results and purpose. Write the most important points of your case study such as what methods were used to collect data, what were the problems and objectives, what were the outcomes you achieved.
    Make your abstract, concise and clear. It should be no longer than two paragraphs and must include the purpose of your case study.


    Introduction is merely to provide background and announcing a problem to the readers. The aim is to inform the readers about the objective and goal you’re striving to achieve through this case study.
    In an introductory section, you’re required to include the historical background of the case study, established theories and theoretical framework that may help you in the process and other related information.

    Body paragraphs

    In this section, you have to put all the raw data, make analysis and describe the study in detail. You can also sub-divide the section into different heading, depending on the topic you’re studying.
    Results and Recommendations
    You should state all the outcomes and results you’ve gathered after analysing a particular case. Mention whether or not any further research required in future within the same domain of your topic. You can also include restrictions and problems you faced during the case study process.


    Finally, a conclusion includes the summary of all the work and final opinions of the author. Avoid rewriting the same content in the conclusion, instead, paraphrase and add new insight to the case study.


    Don’t forget to add references because without citing references, your project lacks authenticity and reliability. Cite all the sources you used through the report in a separate section. You can refer to SCI-hub or Google scholar for authentic resources. Make sure to cite sources in a proper referencing style such as APA, Chicago or Harvard.

    Now that you’re well-informed about all the specifics of a case study, make sure to follow all these steps strictly to create a well-articulated case study report. In case, if you’re facing any issues, don’t hesitate to seek professional help from a university assignment writing service. They will handle your research project with great expertise and professionalism.

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